Konga was founded in July 2012 by Sim Shagaya, with just 20 staff.
The online store initially functioned as a Lagos-only online retailer focused on merchandise in the baby, beauty, and personal care categories.
On the 29th November, 2013, Konga crashed and remained offline for 45 minutes as a result of unprecedented traffic stemming from its Black Friday promotion. It sold more during the first six hours of the promotion than it did in the prior month.
Konga received $3.5 million worth of orders during its 2014 Black Friday promotion, compared to $300,000 during the promotion in the previous year.
In January 2015, the online store was ranked as the most visited Nigerian website by Alexa Internet.
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KongaPay was launched as a pilot product in 2015 to work for customers only within the Konga.com platform.
In 2014, Jumia registered some Konga domains outside Nigeria which caused huge uproar in the technology scene.
Awards Won By The Company
E-Commerce Provider of the Year, Kalahari Awards (2015)
Online Retailer of the Year – Marketing World Awards (2014)
Best Use of Social Media in Marketing – Marketing World Awards (2014)
Best Emerging Brand Of The Year – Marketing World Awards (2013)